Keith Lavelle

Keith is a commercially driven sales and marketing leader with over 30 years of experience across FMCG, fashion, technical apparel & equipment, and enterprise mobility solutions.

Passionate about innovation and data-led strategy, Keith brings deep expertise in demand generation, digital transformation, and sales enablement. He’s a strategic thinker and hands-on leader who thrives on building high-performing teams and bridging the gap between marketing and sales.

Outside of work, Keith is a competitive powerlifter, a long-distance hiking enthusiast, and an active committee member at his local rugby club.